Trend Tower Interpretation Guide

The TREND TOWER displays average responses by individual question on the survey. The survey questions are numbered down the left side of the "tower." The response values on a modified Likert Scale from zero to nine are listed across the top of the "tower." The "0" indicates "Total Disagreement" while the "9" signifies "Total Agreement" with a specific statement.

The MEAN is a mathematical average of the data element. In compiling results for this survey the MEAN is calculated from all respondents in the survey pool. Those who chose not to respond to a specific question are statistically insignificant for our purposes--however, when non-responses occur the mathematical package used to process this survey treats that response as total disagreement. The MEAN is calculated using the quantity of responses to each possible selection on the zero to nine scale as a basis. On the Trend Tower, the MEAN line zig-zags down the tower on the left-it is the first data line running down the tower, when reading from left to right.

The MODE is determined by the quantity of respondents who selected a specific number on the zero to nine scale. The scale number selected most frequently is the MODE. In cases of more than one mode, the lowest mode is plotted. On the Trend Tower, the MODE line often falls to the right of the MEAN line. When the MODE line falls to the left of the MEAN line, a cultural inversion has occurred (a signal that many people were more pessimistic than the average rating for the particular question might indicate).

The AVERAGE is calculated to provide a middle point of all the combined MEAN points plotted. One can thus determine above or below average plots easily. It is this average calculation that becomes the overall Quality of WorkLife Index (QWLI) for the organization or organizational unit. The AVERAGE appears on the Trend Tower as a large-dashed line.

The STANDARD ERROR indicator is plotted on either side of the AVERAGE and indicates the range within which the true AVERAGE of the means will statistically occur, accounting for potential chance errors in data collection methodologies. On the Trend Tower the standard error lines are the small-dashed lines to the left and the right of the AVERAGE.

The MAXIMA and MINIMA identify the "best" and "worst" survey item responses. The five highest rated items appear as a rank ordering from one to five on the right side of the Trend Tower. The five lowest rated items appear as a rank ordering from one to five on the left side of the Trend Tower. Successes worth publicizing and issues worth addressing can emerge from those maxima and minima responses that the Trend Tower identifies.

How to Make Use of the Trend Tower

1. Check for anomalies. Look for both positive and negative plots that stand out from what appears to be a normal range.

2. Check for inversions. When searching for trends, identify those areas where the Mode is "lower" than the Mean. This occurrence, called an "inversion," may indicate a negative critical mass in the organization. These inversions must be taken seriously and prioritized when making changes or improvements.

3. Check for wide diversity of opinion. Search also for those instances where the difference between the Mode and Mean is greatest. Where opinion is varied on an important subject (wide dispersion of opinion) it may be difficult to change because people see the situation differently. Normally, it is easier and more productive to unite opinion before undertaking a change effort.

4. Check for relationships between similar questions. In all cases, use common sense. Organization Diagnostics, Inc. gathers data using at least two methods--numeric scaled responses, and one-on-one interviews, for example. Information produced in these two modalities ought to correlate. Responses to like questions ought to produce the same or similar results.

5. Check the UHS element associated with low ranking questions. The specific question asked may help identify action/solution needs. Also, the UHS element category (e.g.: Leadership and Management, People, Skills, etc.) may provide a lens through which to look for other related issues that might be associated with the low-rated question.

6. Schedule a Coaching Lab for a Focus on a Particular Department or Work Group.


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11/13/01 AEL